ABSTRACT
Viral marketing is not something new, it derived from traditional and reliable gene marketing methods of mouth, and - with the development of the Internet and the initial publishers, information was passed it on to the audience, each information receiver is also the communicators, so information, information, much like a virus, YiChuanShi, ten preach 100 spread and diffusion, using the way quickly copy good-health to millions of audiences. Absolute sense of virus marketing network product take the lead in be being used, then, this kind of low cost, can attract large scope, and bring high return attention by the new marketing mode enthusiasts of all walks of life.
Along with the development of the network, the entertainment spirit is popular, in anyone could become the today, virus information publishers way of marketing has intensified, especially prevalent in the network era, with the 3G network's rapid development, the virus marketing appeared funny animation, pictures, text, free discount coupons and free mailboxes, etc. Various kinds of patterns. We of age in changing, nokia this giant also urgently need to transition, Internet, personal computer and mobile communications integration has produced huge market space, make the nokia such former seasons also faces huge challenges and opportunities. Based on analytical virus marketing meaning and function theory, and explore the virus type marketing applicable scope, and with network popular development background, and focuses on analysing the virus type nokia cellular phone marketing strategy, to explore nokia cellular phone in the adoption of virus type the marketing process of the problems and solutions to draw the conclusion, give China's other enterprise also provides practical experience and strategy.